Competitor gap Budget model 12-month view The offer Get in touch
JB
// PREPARED FOR
Richard — Jennings & Barrett
Sidcup · Bexley · Erith · Kent · SE London · August 2026 · Confidential
PAID MEDIA OPPORTUNITY REPORT

115 years of block management.
Built on reputation.
The right freeholders exist.
They just can't find you.

Paid Media× DATA SCIENCE× HUMAN-LED AI

We audited Jennings & Barrett's digital footprint across paid search for block management and lettings. What follows is what we found, what we'd fix and exactly what it returns.

See the audit → Talk to your auditor
google.com/search?q=managing+agent+Sidcup UK
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// 01 — COMPETITOR GAP

What freeholders and landlords see
when they search right now.

Your organic listing holds up well — 115 years of reputation shows. But the paid slots on nearly every search we ran are taken by the same handful of names, and none of them are Sidcup, Bexley or Erith firms.

managing agent Sidcup
Google · UK · Verified 16 Aug 2026
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SPONSORED
Ad
Ad
Ad
ORGANIC
jenningsandbarrett.co.uk
Jennings & Barrett — Block & Estate Management, Sales & Lettings
Ranking organically but below three paid competitors, none of them local.
Jennings & Barrett has no paid presence on this page.
// 02 — BUDGET CALCULATOR

Put in your numbers.
See what comes back.

Drag the sliders to model your own scenario. Our hybrid retainer is discounted at £950/mo, plus a success fee only on instructions actually won.

How this model works: Projections are based on two conversion stages: clicks → landlord/freeholder enquiries (roughly 6% of clicks, reflecting high-intent local search), then enquiries → won instructions (a considered decision, so close rates build gradually over the year). Adjust average contract value and ad spend below — everything else is modelled using block management industry benchmarks for SE London.
Average instruction value (block management, annual recurring)
£20,000
Monthly ad budget
£700/mo
Assumptions baked in: Avg. CPC: £4.50 · Enquiry rate: 6% of clicks · Instruction close rate: builds over year one · Retainer: £950/mo + £200–300 per block instruction, £100 per letting instruction
Based on the actual paid search landscape for Sidcup, Bexley, Erith and Kent block management terms.
* Block management contracts are recurring — value shown is per year, and compounds into year two on the same client base.
INSTRUCTIONS MODELLED (YR 1)
2 block + 2 letting conservative · 4 block + 4 letting realistic
NET RETURN — CONSERVATIVE
+£22,500
NET RETURN — REALISTIC
+£64,800
Base fee: £11,400/yr
Ad spend: £8,400/yr
Success fees (conservative): £700
ROAS — CONSERVATIVE
2.10×
FEE + AD SPEND (CONS.)
£20,500 total
// 03 — 12-MONTH RETURN CURVE

Month 1 builds the pipeline.
Instructions land as the year progresses.

Block management is a slow, considered decision — not an impulse purchase. Select a scenario to see how cumulative net return builds as campaigns mature and the first instructions close.

Cumulative net return Break-even
Chart.
Conservative scenario: months 1–4 build the pipeline — campaigns go live, enquiries start landing, the first instructions take time to close given the decision cycle. From month 5 onward, won contracts start compounding as recurring revenue.
// 04 — THE OFFER

Not another agency cost.

We believe a fee is only a cost if it doesn't return more than it charges, and we're happy to tie part of ours to results.

STANDARD HYBRID RATE
£1,200
per month
→
£950
per month base, plus success fee only on results
£200–£300 per block management instruction won, and £100 per letting instruction — part of the fee only applies once instructions actually land. On a conservative year, that's a net return of roughly £23,000; realistically, closer to £63,000, and it compounds into year two on the same client base.
No setup fee from us while ad spend goes directly to the platforms.
What's included: Google Search across Sidcup, Bexley, Erith and Kent · Landing page optimisation for block management and lettings · CRM intelligence and optimisation · Robust tracking across enquiry and instruction stages · Monthly performance report tied to actual instructions won
Meta activation considered once the initial audit and Search foundations are in place.
Prince Enwere — Marketing Science Lead
02037614045 · thinkingman.co.uk · Frognal Place, Sidcup, DA14 6LR
Get in touch
Competitor gap Budget model 12-month view The offer thinkingman.co.uk
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